Good People..Great Nation. This is the slogan for Nigeria’s newly launched re-branding efforts. Brushing aside unflattering discussions on blogs, twitter and especially Facebook, I say lets do this. Home country has spent too much money on this effort for us to tear it down on launch day. Dora Akinluyi while unveiling Nigeria’s new image said, ”This journey will be slow and painful…but we will be a better nation tomorrow,”. I concur. Nigeria …Good People..Great Nation. I am tired of the foreign media making fun of all our efforts.
Tags: nigeria
There is no doubt that home country is full of good people and a great nation. What gives me doubt is the timing of this exercise.
Billions will be spent branding a product that remains stuck in the muck of executive inefficiency, crippled by infrastructural lack, and populated by an increasingly number of youngsters so poorly educated to compete in today’s global population. These are some of the things I see and make me say the timing is off. We are not ready.
It would have been better if this branding exercise could be tagged to one great achievement – maybe when power generation hits 10,000MW, maybe when EFCC makes a big catch and slams a decent sentence on one of the thief-executives that keep stealing us blind.
Give me something uplifting, and then I will believe in this branding process because then I’d know and be convinced that it is justified and would lead to something meaningful at the end.
Now at a time the nation is cash-strapped I think there are better ways to put the funds for this exercise to use…
I have a question you may help find an answer to:
When do we know the branding has achieved its goals? I believe the project will be closely monitored and evaluated…
Hello,
At the risk of playing the game the foreign media plays – whilst there might not be that great an audience in percentages locally that might be involved in viewing this rebranding, I would have thought the branding exercise would have a website as a minimum for the global target of this venture.
Or have I not searched long enough for the site?
Regards,
Akin
I am yet to locate the website either.
If the forthcoming presidential elections swing their way. The goal would have been achieved. As with everything in Nigeria there is always some funky motive behind the timing of programs.
Dear Nigeria,
Congratulations, you have a new name now. I know you have been through so much but never mind, a name can change a lot.
Cogratulations once again; Great People! Great Nation!