What Is In A Name?

Resort? Hotel? To attract business conferences in these tough times, some luxury resort hotels have resorted to a sort of strategy of last resort: They’re dropping the very word “resort” from their names. Nothing has changed, same level of service offering and the same products.
In 2010 businesses will return to the basics. Focusing on core products and creating real value. The lessons learned from the excesses of the last couple of years will cause corporate decision makers to rethink the approach to waste. A few hotels have placed their bets against frugal. Time will tell if they turn out to be right or bankrupt.
WSJ

This entry was posted on Wednesday, January 27th, 2010 at 11:03 AM and is filed under business. You can follow any comments to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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